U.S. Holocaust Memorial Museum Kiosk Helps Deliver Their Message

by Frank White, Davis Wince, Ltd., Director of Retail Services

Davis Wince, Ltd. was honored to be the retail planning partners for the United States Holocaust Memorial Museum (USHMM) in Washington, D.C. on the National Mall. The task was to renovate the Main Shop and remote Kiosk. The Kiosk is situated at the end of the museum’s self guided tour on the second floor. The first phase of the project, the Kiosk completed in March 2013 and the resulting sales increase tracking 70-80% speaks for itself.

A key to the success of the Kiosk was a clear vision by the USHMM Business & Architect’s offices for the merchandise to be sold, sales and customer history, the aesthetic criteria of this delicate institution and the minutest element of their operations process. From this the team developed and refined the finished concept.

The tour of the USHMM is very emotional to the visitor.  Completion of the tour is not a moment for excitement but a reflection of what the visitor just witnessed. The merchandise of the Kiosk supports the Museum’s message to not only reflect on what the visitor has seen, but it is also a call to action. The message is very visual and urgent.

Subtle detail is added to keep focus on the museum product..

The checkout station is highly merchandised and efficiently planned to minimize size, maximize merchandising, and provide easy access to IT components with pull-out trays and cable paths.

In these days of declining book sales, books are alive and well at the USHMM Shop.  The integrated poster display with stock below and a storage closet behind help maximize space.

Davis Wince, Ltd. looks forward to the renovation of the Main Shop and deployment of new Donation Box Kiosks throughout the Museum to support their core mission of not only recognizing the history of the Holocaust but also recognizing the continuing genocide in the world today.

Latest Blog

A “not so normal” day at BGSU

It was a cool and rainy October Thursday on the Campus of Bowling Green State University. The rapidly falling colorful leaves lined the walkways for the parade of students in rain boots balancing backpacks and umbrellas. Another normal fall day on this campus of “Normals”. BGSU was called Bowling Green Normal University until 1927 for its teacher training curriculum; and their nickname was “the Normals.”

Continue Reading

Higher Education Transformations

“Transforming the Academic Landscape,” was the topic of a recent Society for Marketing Professional Services meeting I attended in Columbus, Ohio. With two kids currently in college and one in the wings, I was very interested in the subject and what the representatives had to say about their future plans. The panel included representatives from two large state higher education universities and two private institutions.

Continue Reading

Destination Health & Wellness

Facilities like MC Fitness & Health not only offer great convenience in times of medical disruption, but they offer the opportunity to be a proactive player in your health and future wellness. The blending of expert clinical advice and proactive fitness instruction in a single location is critical in the overall cycle of care.

Continue Reading

Latest Davis Wince, Ltd. News

Davis Wince, Ltd. is Hiring!

Interested in joining our team? Check out our latest listings for employment: Our team is looking for individuals with the energy and motivation to be part of a growing team and professional family. Our practice offers local and national projects of all sizes and complexities. We are seeking talented individuals who are committed to design

Continue Reading

Healthy Urbanism White Paper

How can “Healthy Urbanism” affect your population health management strategy? Check out our white paper and learn more about the changes and challenges occurring in communities and how a healthier built environment will impact your business.

Continue Reading