Today, there are over 50 medical malls located throughout the United States. They vary in execution, but the retail shopping center formula of providing a convenient group of products and services in one location has translated well to the healthcare industry…
In his book, “If Disney Ran your Hospital”, Fred Lee explains that the patient care experience as a whole is critical to oustanding outcomes. Davis Wince believes that a significant opportunity exists for hospitals and healthcare facilities to support patients and thier loved ones through retail. The “Gift Shop” is evolving…
Consumers “are shifting their demand for healthcare away from expensive, conventional physician offices with limited hours to affordable and convenient retail clinics.” These trends indicate a preference for market- and consumer-driven options such as affordable, convenient retail health care clinics over the traditional physician’s office, often bogged down in massive paper work and long waits for appointments.
One of the only certainties in healthcare today is change. Integrating emerging technologies into healthcare facility design has become a primary competitive advantage. I had the opportunity to be part of the design team charged with updating the Roper Hospital in Charleston, South Carolina to house a cutting edge CyberKnife®.
At present we see three high-growth avenues for health care delivery transformation, based on retail planning and design principles; Locating express health care clinics in large-scale retail stores, medical malls as an adnunct to hospitals, and locating retail brands within health care campuses.
Healthcare has changed dramatically in the last two years. The economic meltdown, coupled with the uncertainty of federal healthcare reform, has left many practices struggling to remain competitive in a healthcare industry that has become increasingly consumer-focused. The trends and challenges that healthcare systems and individual practitioners are facing revolve around three critical underlying themes:
Autodesk Revit Architecture, a BIM (Building Information Modeling) software, is on the leading edge of project design and development. Davis Wince has already begun migrating to this software, the first ever BIM platform designed specifically for architects.